Business transformations are hard. Companies that consistently manage business transformations successfully have put the right structures in place to increase the success rate.

Many companies think of segmentation just as a marketing exercises to more effectively target and price customers. What many fail to realize is that it is just as important in the post-sales world and a critical component of your coverage strategy.

Customer journey mapping is not an isolated theoretical exercise. It is the crucial methodology for customer centric company to truly understand the customer’s experience across all of your teams pre-sales, sales, and post sales.